Claire Hartley

Anagrama are a brand and design agency based in Mexico.

Sofia is a building designed by architect Cesar Pelli for One Development Group located in San Pedro, Mexico.

Anagrama explain what they regarded as the three key aspects of their thinking around this brand project.

Logotype: the keys and the coat of arms are inspired by San Pedro’s coat of arms.

Typography: we developed a custom typeface designed especially for Sofia, it is inspired by british san serifs.

Layout: the text and information arrangement is inspired by the typographical treatment used before grids were popularized by the swiss grid system.

www.anagrama.com

May 02, 2012, 10:31am  Comments

Prada Candy typeface

May 02, 2012, 10:29am  Comments

Paris typeface

May 02, 2012, 10:27am  Comments

Another reason I love Istanbul…

ryandc:

Istanbul Tipografi / Typography.
Various typographic works for Istanbul neighbourhoods

By Kutan Ural - http://www.behance.net/gallery/Istanbul-Tipografi-Typography/2321528

January 16, 2012, 3:29pm  Comments

Hofstede Design - The Type Tablet

January 05, 2012, 10:10am  Comments

10 Years in type - Fontsmith library

Just received my copy of this beaut!

December 06, 2011, 11:50am  Comments

Pintassilgo

A young creative couple from the seaside city of Vitoria, Brazil concentrating on their type design company Pintassilgo.

November 22, 2011, 2:46pm  Comments

Mekkanika Experimental typeface

Mekkanika is a mind-blowing experimental typeface by Italian designer Riccardo Sabatini based on the Din Alternate Black font. Sabatini scanned hundreds of mechanical technical drawings and used the component pieces to create each intricate letterform, leaving no letter, number, Autobot or Decepticon logo unfinished.

November 07, 2011, 11:32am  Comments

Mulberry’s 2011 A/W 2011

Custom type treatment to accompany the A/W campaign, inspired by feathers that was launched at NYFW earlier this year by Craig Ward.

October 25, 2011, 1:54pm  Comments

ipen:

(via ferryandwood)

Branding 10,000 Lakes

I spotted this brilliant website on thefoxisblack last night. Branding 10,000 Lakes pretty much describes itself. As creator Nicole Meyer says:

Lake logos have a tendency to be, well, fairly ugly. This project was created to rethink what they could be. One Minnesota Lake. One Logo. Everyday.

I’m a sucker for beautifully crafted type set over a photo background, but it is the range of executions that is pretty special. Be sure to check out the full collection here.

Nicole has estimated it will take 27 years to complete the project - not so bad!

Makes me want to do something like this. These are beautiful. :)

August 31, 2011, 11:49am  Comments

typographie:

Working towards a design that evoked both the collections of classic costume and bridal jewellery available at Union, as well as its more contemporary pieces, the identity was created to be “elegant but also have some sense of fun,” say the designers.

August 18, 2011, 9:30am  Comments

robynchell:

(courtesy of Atipus)

August 17, 2011, 9:13am  Comments

threadless:

Panic - The Smiths

Brilliant image and type treatment by Threadless designer and London resident Matt Lyon (aka C86). These #londonriot photos were taken by Matt himself in his neighbourhood.

Check out his Tumblr to see more of his amazing work and his Daily Drawings. 

August 11, 2011, 9:32am  Comments